Bates is tasked with a through-the-line operation consisting of strategic development, creative, digital and activation planning.
One of the key challenges is to maintain the brand position in a saturated market mentioned a spokesperson for Bates141 Taiwan.
One of the key challenges is to maintain the brand position in a saturated market mentioned a spokesperson for Bates141 Taiwan.
Taiwan Beer holds approximately 80 per cent of the domestic market share. Sources close to the account have indicated that the pitch involved 13 agencies, including DDB, DraftFCB and McCann Erickson.
The first campaign is planned to launch in the third quarter this year.
Major national clients of Bates141 in Taiwan include Uni-President, Lian Hwa and Cosmos Bank, among others.