Staff Reporters
Apr 19, 2018

Starhub chooses creative agency

Decision ends a 12-year relationship with DDB.

Source: StarHub website
Source: StarHub website

StarHub has appointed BLKJ to handle its creative duties, effective 1 May, ending a longstanding relationship with DDB.

“We are grateful for an excellent partnership of over a decade with DDB, scoring multiple achievements over the years," said Oliver Chong, vice president of brand experience for StarHub, in a statement. "They have been amazing to work with and we want to acknowledge their contributions.”

Chong also commended both BLKJ and DDB for their "exceptional proposals on taking the StarHub brand to the next level", adding that the company is "teaming up with BLKJ to bring exciting ideas to life for our brand, and more importantly, for our customers".

Rowena Bhagchandani, CEO and co-founder of BLKJ, said the agency is delighted with the opportunity to continue building a great brand and committed to doing its very best work for StarHub.

David Tang, CEO, DDB Asia and Singapore said that the agency is gratified to see how StarHub has grown over its tenure and acknowledged that StarHub also helped the agency advance during the relationship in terms of depth of talent, experience, category expertise, creativity and innovation.

Tags

Related Articles

Just Published

7 hours ago

Asia-Pacific new-biz spotlight: WPP leads big six ...

India is only market in top three to record new-business growth in November.

7 hours ago

You don’t need spandex to be a hero: Domino's ...

With World Pizza Day around the corner, Domino's playfully tells customers that this is their chance to help others, not by wearing capes but eating pizza.

7 hours ago

40 Under 40 2022: Rish Gopal, Beacon Communications

The Covid pandemic brought out the best in Gopal, who took the opportunity to showcase his team’s abilities by going above and beyond for clients.

7 hours ago

Move and win roundup: Week of February 6, 2023

Initiative, Orange Line, Shippit and more to come, in our weekly collection of people moves and account news.