StarHub has appointed BLKJ to handle its creative duties, effective 1 May, ending a longstanding relationship with DDB.
“We are grateful for an excellent partnership of over a decade with DDB, scoring multiple achievements over the years," said Oliver Chong, vice president of brand experience for StarHub, in a statement. "They have been amazing to work with and we want to acknowledge their contributions.”
Rowena Bhagchandani, CEO and co-founder of BLKJ, said the agency is delighted with the opportunity to continue building a great brand and committed to doing its very best work for StarHub.
David Tang, CEO, DDB Asia and Singapore said that the agency is gratified to see how StarHub has grown over its tenure and acknowledged that StarHub also helped the agency advance during the relationship in terms of depth of talent, experience, category expertise, creativity and innovation.