Staff Reporters
Apr 19, 2018

Starhub chooses creative agency

Decision ends a 12-year relationship with DDB.

Source: StarHub website
Source: StarHub website

StarHub has appointed BLKJ to handle its creative duties, effective 1 May, ending a longstanding relationship with DDB.

“We are grateful for an excellent partnership of over a decade with DDB, scoring multiple achievements over the years," said Oliver Chong, vice president of brand experience for StarHub, in a statement. "They have been amazing to work with and we want to acknowledge their contributions.”

Chong also commended both BLKJ and DDB for their "exceptional proposals on taking the StarHub brand to the next level", adding that the company is "teaming up with BLKJ to bring exciting ideas to life for our brand, and more importantly, for our customers".

Rowena Bhagchandani, CEO and co-founder of BLKJ, said the agency is delighted with the opportunity to continue building a great brand and committed to doing its very best work for StarHub.

David Tang, CEO, DDB Asia and Singapore said that the agency is gratified to see how StarHub has grown over its tenure and acknowledged that StarHub also helped the agency advance during the relationship in terms of depth of talent, experience, category expertise, creativity and innovation.

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