Staff Reporters
Dec 19, 2011

SingTel targets overseas Filipino workers with record-breaking gift swap

SINGAPORE - Singapore Telecommunications Limited (SingTel) staged a record breaking mass gift exchange event for its prepaid mobile customers from Singpore’s Filipino community.

Popular celebrity Jake Cuenca entertains the crowds
Popular celebrity Jake Cuenca entertains the crowds

The mass gift exchange, organized by SingTel and Globe Telecom, attracted 4385 participants from Taiwan, Hong Kong and Manila including 146 from Singapore and broke the previous world record for gift exchanges.

Participants had to form groups of 10 and bring a wrapped gift to be exchanged at the event. The record will be submitted to the Guinness Book of Records.

Free calls were also given out to the first 50 SingTel subscribers to call their loved ones in the Philippines. Customers who bought a SingTel prepaid hi!Card or topped up their prepaid cards with at least $10 at Lucky Plaza got special passes to win prizes. The first 50 customers with the pass also got to rub shoulders with popular Filipino celebrities, Jake Cuenca and Pokwang.

“SingTel understands the challenges the domestic helpers go through, especially when they are away from home for long periods. We are very happy our prepaid card services have helped to bridge the gap for them and their families. We hope this experience will make their Christmas a heart-warming one,” said Mr Derrick Heng, SingTel’s director of consumer marketing.
 

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