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| RANK | BRANDS |
GRAND TOTAL (SG$) |
GRAND TOTAL (US$) |
| 1 | Samsung | 8,307,245 | 6,580,658 |
| 2 | Apple | 718,346 | 569,044 |
| 3 | Sony | 7,605,872 | 6,025,059 |
| 4 | NTUC FairPrice | 21,479,002 | 17,014,782 |
| 5 | Nestle | 6,614,589 | 5,239,805 |
| 6 | Canon | 9,884,132 | 7,829,803 |
| 7 | Panasonic | 3,140,348 | 2,487,655 |
| 8 | Meiji | 1,094,172 | 866,758 |
| 9 | Nike | 161,462 | 127,904 |
| 10 | 192,930 | 152,831 | |
| 11 | LG | 3,143,960 | 2,490,516 |
| 12 | Hewlett-Packard | 1,394,122 | 1,104,366 |
| 13 | 100 Plus | 2,236,431 | 1,771,609 |
| 14 | Adidas | 572,882 | 453,814 |
| 15 | Mitsubishi | 10,158,002 | 8,046,752 |
| 16 | Starbucks | 183,477 | 145,343 |
| 17 | Toshiba | 767,489 | 607,973 |
| 18 | Yahoo | - | - |
| 19 | Johnson & Johnson | 2,534,926 | 2,008,064 |
| 20 | Nikon | 2,456,719 | 1,946,112 |
| 21 | Singapore Airlines | 3,815,059 | 3,022,133 |
| 22 | Maggi | 472,738 | 374,484 |
| 23 | 1,937,019 | 1,534,427 | |
| 24 | Guardian | 2,595,540 | 2,056,080 |
| 25 | Chanel | 7,918,536 | 6,272,739 |
| 26 | Sony Playstation | 225,290 | 178,465 |
| 27 | Giant | 11,862,759 | 9,397,190 |
| 28 | L'Oreal | 4,326,218 | 3,427,052 |
| 29 | FedEx | 397,006 | 314,492 |
| 30 | Coca-Cola | 3,964,232 | 3,140,302 |
| 31 | McDonald's | 22,991,586 | 18,212,989 |
| 32 | Singtel | 16,161,922 | 12,802,810 |
| 33 | Shell | 2,571,548 | 2,037,075 |
| 34 | Colgate | 10,147,696 | 8,038,588 |
| 35 | DHL | 36,895 | 29,227 |
| 36 | Calvin Klein | 538,433 | 426,524 |
| 37 | Evian | 118,680 | 94,013 |
| 38 | Dove | 3,195,927 | 2,531,682 |
| 39 | Coffee Bean | 30,320 | 24,018 |
| 40 | Cadbury | 1,025,608 | 812,444 |
| 41 | SK-II | 6,115,726 | 4,844,627 |
| 42 | Panadol | 5,258,203 | 4,165,332 |
| 43 | StarHub | 10,881,564 | 8,619,928 |
| 44 | Watsons | 2,030,513 | 1,608,489 |
| 45 | Gucci | 1,190,062 | 942,718 |
| 46 | Overseas China Banking Corp (OCBC) Bank | 4,925,681 | 3,901,922 |
| 47 | Haagen-Dazs | 20,980 | 16,619 |
| 48 | Louis Vuitton (LV) | 833,469 | 660,240 |
| 49 | Pizza Hut | 5,246,464 | 4,156,033 |
| 50 | Magnolia | 911,572 | 722,110 |
| Source: Nielsen. Note: The Nielsen Company monitors gross advertising expenditures in major media at published rate card values. Media coverage: TV, Newspaper, Magazine, Radio, Cinema, & Outdoor. | |||
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