Singapore Country Report: Top 50 brands ad spending

Presented as part of the Asia's Top 1000 Brands Singapore Country Report, here is the ad spending for the Top 50 brands in Singapore, provided by Nielsen.

by Staff Reporters | 07/02/2014

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RANK	BRANDS	GRAND TOTAL (SG$)	GRAND TOTAL (US$)
1	Samsung	8,307,245	6,580,658
2	Apple	718,346	569,044
3	Sony	7,605,872	6,025,059
4	NTUC FairPrice	21,479,002	17,014,782
5	Nestle	6,614,589	5,239,805
6	Canon	9,884,132	7,829,803
7	Panasonic	3,140,348	2,487,655
8	Meiji	1,094,172	866,758
9	Nike	161,462	127,904
10	Google	192,930	152,831
11	LG	3,143,960	2,490,516
12	Hewlett-Packard	1,394,122	1,104,366
13	100 Plus	2,236,431	1,771,609
14	Adidas	572,882	453,814
15	Mitsubishi	10,158,002	8,046,752
16	Starbucks	183,477	145,343
17	Toshiba	767,489	607,973
18	Yahoo	-	-
19	Johnson & Johnson	2,534,926	2,008,064
20	Nikon	2,456,719	1,946,112
21	Singapore Airlines	3,815,059	3,022,133
22	Maggi	472,738	374,484
23	Facebook	1,937,019	1,534,427
24	Guardian	2,595,540	2,056,080
25	Chanel	7,918,536	6,272,739
26	Sony Playstation	225,290	178,465
27	Giant	11,862,759	9,397,190
28	L'Oreal	4,326,218	3,427,052
29	FedEx	397,006	314,492
30	Coca-Cola	3,964,232	3,140,302
31	McDonald's	22,991,586	18,212,989
32	Singtel	16,161,922	12,802,810
33	Shell	2,571,548	2,037,075
34	Colgate	10,147,696	8,038,588
35	DHL	36,895	29,227
36	Calvin Klein	538,433	426,524
37	Evian	118,680	94,013
38	Dove	3,195,927	2,531,682
39	Coffee Bean	30,320	24,018
40	Cadbury	1,025,608	812,444
41	SK-II	6,115,726	4,844,627
42	Panadol	5,258,203	4,165,332
43	StarHub	10,881,564	8,619,928
44	Watsons	2,030,513	1,608,489
45	Gucci	1,190,062	942,718
46	Overseas China Banking Corp (OCBC) Bank	4,925,681	3,901,922
47	Haagen-Dazs	20,980	16,619
48	Louis Vuitton (LV)	833,469	660,240
49	Pizza Hut	5,246,464	4,156,033
50	Magnolia	911,572	722,110
Source: Nielsen. Note: The Nielsen Company monitors gross advertising expenditures in major media at published rate card values. Media coverage: TV, Newspaper, Magazine, Radio, Cinema, & Outdoor.