Matthew Miller
Aug 20, 2018

Singapore Airlines calls integrated pitch, looking to get 'back to #1'

As part of what it calls a major transformation effort, the airline is putting its strategy, creative, media, content, website/app development and production up for a competitive bid.

Singapore Airlines has called an integrated pitch for an agency or agencies to handle its strategy, brand and creative, media, content, websiteapp, and production duties.

According to a tender document, the winning agencyies will primarily support the brand's HQ in Singapore, but must be able to serve its local markets through a hub model. That translates to having at least one office with both creative and media capabilities in Southeast Asia,...

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