Given that the current market is flooded with handset brands apparently relying on technological features to achieve differentiation, Samsung Anycall adds a romantic and humorous story to imprint Jet into consumers’ minds.
The commercial illustrates how the easy and friendly functions of
The commercial illustrates how the easy and friendly functions of
Smart Unlock and Motion Gate come in handy for anyone. Applications are only a finger-swirl away.
The project runs across television, print and outdoor channels. The pastel colour tone and light-hearted jingle of the ads are designed to reflect a cheerful attitude to go with the summer season.
Credits:
Project Samsung Anycall JET S8000H
Clients Samsung Electronics Hong Kong, Cheil Worldwide
Creative agency WE Communications
Creative director Lavin Kwan
Associate creative director Li Kin Cheung
Art director Connie Leung
Agency producer Sody Ko
Media agency Starcom
Production house Such Films
Film director Maisy Choi
Below-the-line agency Hot Dog Tree
Art director Jamie Kong
Music Play Music
Exposure Television, print, outdoor
The project runs across television, print and outdoor channels. The pastel colour tone and light-hearted jingle of the ads are designed to reflect a cheerful attitude to go with the summer season.
Credits:
Project Samsung Anycall JET S8000H
Clients Samsung Electronics Hong Kong, Cheil Worldwide
Creative agency WE Communications
Creative director Lavin Kwan
Associate creative director Li Kin Cheung
Art director Connie Leung
Agency producer Sody Ko
Media agency Starcom
Production house Such Films
Film director Maisy Choi
Below-the-line agency Hot Dog Tree
Art director Jamie Kong
Music Play Music
Exposure Television, print, outdoor
