Sep 27, 2007

Red Bull reviews PR ahead of F1

SINGAPORE - Red Bull is reviewing four PR agencies in a closed-door pitch, as it prepares to promote its Formula One racing teams for next year's race.

Red Bull reviews PR ahead of F1

Darryl Lim, brand manager of Red Bull Singapore said, “The team will help us manage communications for the brand in Singapore, though the initial focus is on next year’s Formula One event.” Red Bull exclusively owns two F1 racing teams, Red Bull Racing and Scuderia Toro Rosso. However Lim added that the agency will assist in other Red Bull events, which largely focus on extreme sports.

A result is expected by the end of October.

Source:
Campaign Asia
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