Dec 14, 2007

Red Bull denies involvement with Taipei 101 jump stunt

TAIPEI - Red Bull has attempted to distance itself from the exploits of Felix Baumgartner, who illegally jumped from the Taipei 101 building yesterday with a parachute emblazoned with the Red Bull logo.

Red Bull denies involvement with Taipei 101 jump stunt

The stunt has made headline news, but Red Bull - which has sponsored Baumgarter's extreme sports activities in the past - has denied involvement.

A statement issued by Cottingham, which distributes Red Bull in Taiwan, read: "Felix Baumgartner's projects are organized by himself. Red Bull cannot contribute to further enquiries on this matter."

However a source at Cottingham referred to Baumgartner as a "branded asset" referring to his previous stunt work for the energy drink brand.

Meanwhile a quote from Baumgartner appears on Red Bull's website (redbull.com): "I failed three times [to jump from the world's tallest building], but I've finally realized this dream."

Source:
Campaign Asia
Tags

Related Articles

Just Published

1 day ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

1 day ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

1 day ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

1 day ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.