HONG KONG Motorola is aiming to communicate the multimedia experience of its new entertainment PDA, the Motorokr E6, with an integrated campaign featuring Asian pop star, Jay Chou.
The E6, which provides a raft of entertainment functions from games, music, movie-making, videos and photography, is being targeted at 18- to 30-year old consumers, who 'want to be completely immersed in the experience'.
The campaign, which includes a significant component of television, also includes print, online and OOH.
