Jenny Chan 陳詠欣
Sep 7, 2015

MEC Taiwan hires new GM after 14-month hunt

TAIPEI - MEC Taiwan has appointed 15-year Yahoo veteran Susan Wang (王俞蓉) as general manager, a role which was vacant since July 2014.

Susan Wang
Susan Wang

MEC chose Wang for the position thanks to her expertise in digital and local industry knowledge, according to MEC Taiwan’s managing director, Kelly Huang.

Huang was promoted from the general manager to head of MEC Taiwan after ex-CEO Vince Cheng became GroupM Taiwan CEO last July.

Wang said she will ensure that all her MEC team members "embrace digitalisation as their number one priority".

During her stint with Yahoo, Wang held several sales positions, the most recent being sales director. Wang told Campaign Asia-Pacific that having to meet Yahoo's sales targets for 15 years has trained her to thrive in a digitally focused environment.

The new role at MEC will give Wang the opportunity to build complete media solutions not only for digitally forward clients like Estee Lauder, but other clients including Citibank, Kao, Colgate, Wrigley, Mercedes Benz, Universal International Pictures and Quaker.


Related Articles

Just Published

5 hours ago

Facebook extends 'more together' thought with ...

Watch the film conceptualised by Taproot Dentsu here.

5 hours ago

Ogilvy names Liz Taylor as global chief creative ...

Taylor becomes first woman to hold Ogilvy's top creative position.

6 hours ago

Don’t like policing people and if a brand is legal, ...

The Indian actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television

7 hours ago

Airbnb halves performance marketing spend with ...

Total marketing spend fell 45% as Airbnb used 'brand to attract more guests via direct or unpaid channels'.