Mason Lerner
Nov 3, 2014

McDonald's is preparing a new slogan, and you already hate it

Branding experts are already giving the company's tagline the pink-slime treatment

What if they launched a slogan and nobody bit

McDonald’s is reportedly set to unveil a new slogan early next year. So far, critics aren’t lovin’ it. In fact, many of them are giving it the New Coke treatment. For anybody born after 1985, that means they really hate it. Which is ironic since the new slogan is Lovin’ Beats Hatin'.

As true as that sentiment may be, many consumers seem...

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