Google testing ad-free surfing for paying customers
Contributor program eliminates ads on participating sites.
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Facebook rolls out FB TechWire
The social-media giant pursues another slice of the content pie.
Fitbit gets jump on Apple Watch with global branding push
The company's new campaign highlights the flexibility of its devices for different demographics, cultures and activities.
Facebook boosts mobile app advertising
New features include autoplay of videos and tighter targeting on mobile devices.
Why the brand interest in Pinterest?
The social-media powerhouse pinpoints its winning formula with desirable demographics.
Crocs retains McKinney to grow global footprint
NEW YORK - Crocs Inc. has chosen McKinney to advertise its distinctive brand of casual footwear around the world. McKinney will handle everything from creative and strategy support to media activation and brand management for all of Crocs shoe collections, which includes more than 300 styles sold in 90 countries.
Why brands still come up short with millennial women
Marketers are wasting millions of dollars in media and creative by not building stronger relationships with women, according to new research.
Instagram introduces video ads
Check out the first releases on the photo-sharing platform.
McDonald's is preparing a new slogan, and you already hate it
Branding experts are already giving the company's tagline the pink-slime treatment
Disqus discussions: A new programmatic frontier
The commenting software is primed to target advertising to individual discussions based on the subject of the conversation