Mars Snickers | Naruto Campaign | China

Mars has unveiled a campaign for its Snickers brand in China targeting young male consumers.

Designed to raise awareness of the product’s ‘hunger satisfaction’ credentials, the commercial features Parkour actions, which has recently become a popular sporting activity in China.




Credits:
Project Naruto Campaign
Client Mars Snickers
Creative agency Nitro Shanghai
Executive creative director Jennifer Tan
Associate creative director Eric Wong
Art director Sean Gui
Copywriter Lydia Wang
Media agency MediaCom
Production house The Shanghai Job
Exposure Television, outdoor, online, in-store