Lalamove has turned eight of its delivery trucks into rolling canvases for local Hong Kong artists.
The artists, Din Dong, PureHay Art, Thomas Napoleon, and Wa Gor, depicted the brand's range of services in their own unique styles for the mobile murals, which will travel the streets for six months leading up to the brand's eighth anniversary.
"We are pleased to partner with four talented local artists to together transform the trucks, which are usually regarded as functional tools, into art pieces that pedestrians could appreciate," said Alex Kwan, the brand's director of marketing.
The brand also welcomes more of its driver-partners to join the campaign and turn their trucks into moving works of art.
The public can get in on the act too: Through December 15 the brand will give out prixes to selected consumers who Instagram the special-edition trucks in the wild and use @lalamovehk and #LalamoveSupportsLocalArtist.
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