Staff Reporters
Nov 8, 2012

Konica Minolta launches digital campaign for new bizhub

SINGAPORE - Technology company Konica Minolta Business Solutions Asia has launched a multi-market digital campaign for its new bizhub series.

The Konica Minolta digital campaign
The Konica Minolta digital campaign

The campaign, developed by i-DAC, was launched last month and will run until end of the year across Singapore, Malaysia, Vietnam, Philippines and Thailand. It is a pure digital cost per acquisition (CPA) campaign.

“The brief from Konica Minolta was very precise,” Kyosuke Matsui, business director at i-DAC, said. “This required us to look at result-driven digital solution that delivered on some key metrics: awareness, engagement, lead generation.”

The campaign serves to communicate the multi-functional touchpad of bizhub's latest series C554/C454/C364/C284/C224, as well as the green features and LEDs that reduce power consumption.

Among the green features are the recyclable materials like Simitri toner to reduce the impact on the environment.

“As a marketing organisation, we have sought to seek out business decision-makers, which is a highly specialised and hard-to-reach audience during this key final forecasting quarter,” Celine Chelsea Long, marketing manager, regional operations at Konica Minolta Business Solutions Asia, said. “We are very pleased that the campaign is currently performing well and generating the desired response.”

Related Articles

Just Published

19 hours ago

Tim Hortons fuels the 'Canadian Dream' in new campaign

Kiefer Sutherland Asks, “How Come We Never Talk About the Canadian Dream?”

19 hours ago

Why has GroupM lost its way for so long? The buck ...

The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.

22 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

22 hours ago

Droga5's Tara Ford on big work, bold moves, and why ...

The award-winning chief creative officer discusses leaving ANZ at its peak, joining Accenture Song UK, and what's next for creativity ahead of Cannes.