KLCC shows skills for F1 gala dinner

KLCC also hosted the postgala concert by multiple Grammy and American Award-winning music group Earth, Wind and Fire.
The client, Sepang International Circuit (SIC), wanted the organiser, Allsports Services, to put together a highprofile event to impress the VIPs and international press among its guests.

Challenges
The main challenge was to sell tables priced between US$10,000 to US$60,000 and to raise as much as possible from the charity auction.

Execution
The Petronas Malaysian Grand Prix Fantasy Gala 2007 was attended by socialites, dignitaries, international and local personalities, the F1 management team, team principals and, of course, the F1 drivers.
Themed ‘Fantasy’, the event saw the grand ballroom transformed into a glittery and enigmatic cavern of black, blue, grey and silver, complete with mythical decorations.
Entertainment for the night included a performance by an illusionist and a concert by
Earth, Wind and Fire.
All proceeds from the night, including those from an auction conducted by Christie’s of
London, were donated to the charity Yayasan Tuanku Nur Zahirah, which assists
underprivileged communities in the Malaysian state of Terengganu.

Verdict
“A job well done and good feedback received from everyone,” says Dato Mokhzani Mahathir, chairman of Sepang International Circuit.
Allsports also received feedback from the Palace informing them that the King and Queen had
thoroughly enjoyed themselves at the gala dinner.
Kate Nicholson