Just a vending machine away from Coke's 'happiness in a bottle'

Coca-Cola has launched a new global campaign with the theme of 'happiness in a bottle', created by Wieden & Kennedy, Amsterdam. Marking a return to its iconic 1970s and '80s campaigns, the new TVC depicts a coin as it goes through a Coca-Cola vending machine.

Part of the 'Coke side of life' campaign, the spot takes the audience on a journey through the vending machine into a fantasy land full of wondrous characters and spectacular landscapes, culminating in 'the delivery of happiness in a bottle'.

Expected to run worldwide in 199 markets, the spot was created by W&K creative directors Rick Condos and Hunter Hindman, and overseen by executive creative directors Al Moseley and John Norman. Production was handled by Psyop, under directors Todd Mueller and Kylie Matulick.