Innity launches his and hers online advertising networks

The two new platforms bring together a mix of sites allowing marketers to buy into a wide variety of content channels to reach out to their target audience.

The networks bring together local, regional and international sites catering specifically to the interests of modern, digitally-savvy men and women.

Some of the sites that are a part of the new networks include Cozycot, Female First, Women’s Health, Goal.com, Vr-Zone and Top Gear.

“With the internet transforming how consumers connect with brands, the legacy system of marketing has lost its significance,” said Phang Chee Leong, CEO of Innity. “The Engage Him and Engage Her network provide marketers with a novel and unique method to reach men and women through an exciting mix of sites across the world. Additionally, the core benefits of advertising offered by the company including rich media formats like Lightbox, the unique CPE model, apply to these networks as well”.

The service will be offered in countries across Southeast Asia starting initially with Singapore, Malaysia and Indonesia.