In the contest, Ikea fans upload photos of their cluttered bedroom directly to the Facebook page and narrate how the Swedish home products company can help them overcome their worst bedroom nightmare. Entries close on 3 April.
Once the top 10 most voted photos have been determined after the submissions deadline, Ikea will then name three winners who will engage in a 90 second shopping bonanza at Ikea Kowloon Bay on 27 April.
Ogilvy’s 360 Digital Influence team officially launched its Facebook page for Ikea in November 2010. Scott McBride, regional business director of Ogilvy’s 360 digital influence team, said, “Extending the online experience into the real world, the ‘Bedroom makeover’ contest takes the engagement opportunities to a new and exciting level.”
“With the wave of social media in all walks of life, we aim to grow the community in Facebook and increase our customer awareness in the social media space,” elaborated Janet Lai, marketing director of Ikea Hong Kong.
Credits:
Agency Ogilvy’s 360 Digital Influence team
360 Digital Influence Team Scott McBride, Stephanie Chevalier, Karen Cheng, Tem Hansen
Exposure Online
