Appearing in print and other below-the-line platforms, the “New Women” campaign illustrates the pain and difficulty associated with a woman’s period. Yet, by adopting a “no fear” attitude, Wyeth says women can better control their birth and menstrual cycle.
Credits:
Project New Women
Client Wyeth
Creative agency Contract Advertising
Chief creative officer Charles Wong
Creative director Frankie Fung
Art directors Cherry Wong, Keith Yeung, Vanessa Koo
Copywriter Leung Ho Yee
Exposure Print, outdoor, online
