Robert Clark
Jun 21, 2016

Growing pains in SEA’s ecommerce market

A fragmented market and blind investments without concrete scale-up plans leave e-tailers searching niches for growth.

In and out: Rocket Internet, the founder of Lazada, has backed up from its aggressive investments in SEA.

Ecommerce in Southeast Asia is on everyone’s radar. Retailers, big tech players, ecommerce specialists and venture capital firms are tipping cash and resources into the sector. 

The low take-up suggests plenty of upside. Online retail penetration is 3 per cent, equivalent to US$6 billion in sales, compared to 14 per cent in China and the US, an analysis by Bain points out. Marketers also point to the region’s growing middle class, high...

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