The store, in the Causeway Bay retail hub, has been designed as a one-stop retail centre, featuring apparel for men, women and children, as well as the brand's newly-launched Jeans in Motion series.
Bossini director of sales and marketing Linda Tam said the chain based the store's design on feedback from customer surveys, which called for colourful surroundings and bright lighting.
Tam said the colours and designs have created a dynamic and youthful shopping environment, which delivers the brand's 'Color Our World' positioning.
According to Tam, Bossini will use the new design concept when opening new stores in Kowloon.
Hong Kong's retail fashion industry has received a shot-in-the arm with the expansion of a traveller scheme, allowing mainland visitors to travel to the city as individuals rather than in groups.
"The retail market is very competitive now, as rivals have come out with a wider variety of promotions than a year ago. We offer fewer price promotions than we did previously," she said.
Instead, Tam said Bossini had launched redemptions and rebate programmes to provide value-for-money.
A promotion involving Hong Kong debit card Octopus offered the first 500 customers buying goods worth HK$50 (about US$6) or more a reimbursement of $5 on their Octopus card. A stunt that generated extensive coverage involved a 'flower windmill', which placed $50 cash coupons up for grabs, while a one-day discount on all items ensured strong traffic into the new store.
