Grassroots decision-making & 'Zhai' cocooning: MEC's consumption trends for China 2012
SHANGHAI - MEC China's annual forecast of Chinese consumption trends for 2012 shows China is changing at a dizzying pace, but will unlock competitive advantages for some marketers.
by Jenny Chan 陳詠欣
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features