The first-of-its-kind 'Live young' store, distinctly French in its appearance, is part of an ongoing, nationwide game encouraging users to collect specially marked limited-edition Evian bottles and match them to winning combinations.
Prize-winning sets can be redeemed for instant prizes, including an all-expense paid trip to the brand new Evian spa in Tokyo, Japan.
Reported earlier this year, Danone awarded the creative duties for the mineral water brand to TSLA in Singapore.
Speaking of the campaign, Evain Southeast Asia director Iain Farrell said, “When Evian talks about ‘Living young’, we’re talking about a state of mind and an attitude towards the way you live."
“It’s not about adding years to life – it’s about adding life to your years, so that you feel good, energetic, happy and more importantly, healthy,” he added.