Racheal Lee
Apr 16, 2012

Evian launches 'Live young' pop-up store in Singapore

SINGAPORE - In partnership with The Secret Little Agency (TSLA), Evian has launched its first 'Live young' pop-up store at Orchard Road.

The first-of-its-kind 'Live young' store in Singapore
The first-of-its-kind 'Live young' store in Singapore

The first-of-its-kind 'Live young' store, distinctly French in its appearance, is part of an ongoing, nationwide game encouraging users to collect specially marked limited-edition Evian bottles and match them to winning combinations.

Prize-winning sets can be redeemed for instant prizes, including an all-expense paid trip to the brand new Evian spa in Tokyo, Japan.

Reported earlier this year, Danone awarded the creative duties for the mineral water brand to TSLA in Singapore.

Speaking of the campaign, Evain Southeast Asia director Iain Farrell said, “When Evian talks about ‘Living young’, we’re talking about a state of mind and an attitude towards the way you live."

“It’s not about adding years to life – it’s about adding life to your years, so that you feel good, energetic, happy and more importantly, healthy,” he added. 

Related Articles

Just Published

1 day ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

1 day ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

1 day ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

1 day ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.