Eva Air calls creative pitch in Taiwan

TAIPEI - Eva Air (長榮航空) has called a creative agency pitch in Taiwan, with at least three agencies participating in meetings yesterday, including JWT and United Advertising.

Eva Air is part of Taiwan-based conglomerate Evergreen, which runs shipping, transport and associated service companies.

Eva Air celebrated its 20th anniversary in October last year with the roll-out of its Hello Kitty-themed jets and dedicated Hello Kitty kiosks at Taoyaun International Airport. 

The privately owned airline operates passenger and cargo services to over 40 international destinations in Asia, Australia, Europe and North America. It is the second largest Taiwanese airline, after China Airlines, which is state-owned.

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