Ad Nut
Nov 17, 2015

Dulux wants you to personalise your world (well, walls)

From Singapore: ‘Dulux Ambiance - Personalise your world’ by Dentsu Singapore for AkzoNobel

Dulux wants you to personalise your world (well, walls)

For weeks, Ad Nut couldn’t understand it. Why was this beautiful lady draped in gorgeous clothes that matched her walls stalking one so insignificant on YouTube?

With no option to skip, Ad Nut could only watch, mesmerised, by pretty colours that morphed into clothes then paint and back again accompanied by a catchy head-bopping beat.

Then an email arrived and Ad Nut finally understood. AkzoNobel had launched a new campaign with Dentsu Singapore for Dulux Ambiance in Asia.

For the curious, it’s a range of premium interior and "special effects paints" that will be introduced in several markets in South and Southeast Asia.

The agency won the account a few months back and is now making the partnership official. Dentsu’s scope of work includes launching the Dulux Ambiance brand through a holistic campaign, across TV and print.

To whomever did the media buying for this one: Ad Nut commends you for your retargeting (read: stalking) skills.

As for the creative itself, Ad Nut also now understands: Paint is the new shampoo.



Related Articles

Just Published

1 hour ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.

2 hours ago

Indian agencies take 'no concrete steps' on mental ...

Exclusive Campaign India survey reveals that 71% of industry workers say their company has taken no steps to reduce stress, while 69% report no access to mental health services.

2 hours ago

Amazon Prime Video apologises, edits 'objectionable'...

The company's move follows protests against the content of the video series Tandav, which drew complaints against its makers and cast in Madhya Pradesh and Maharashtra in January.

3 hours ago

WildAid wants you to get emoji-nal about the ...

Why wouldn't you be red-faced in anger over trade in products from endangered species, a pro bono campaign from BBDO Bangkok asks.