Ad Nut
Nov 17, 2015

Dulux wants you to personalise your world (well, walls)

From Singapore: ‘Dulux Ambiance - Personalise your world’ by Dentsu Singapore for AkzoNobel

Dulux wants you to personalise your world (well, walls)

For weeks, Ad Nut couldn’t understand it. Why was this beautiful lady draped in gorgeous clothes that matched her walls stalking one so insignificant on YouTube?

With no option to skip, Ad Nut could only watch, mesmerised, by pretty colours that morphed into clothes then paint and back again accompanied by a catchy head-bopping beat.

Then an email arrived and Ad Nut finally understood. AkzoNobel had launched a new campaign with Dentsu Singapore for Dulux Ambiance in Asia.

For the curious, it’s a range of premium interior and "special effects paints" that will be introduced in several markets in South and Southeast Asia.

The agency won the account a few months back and is now making the partnership official. Dentsu’s scope of work includes launching the Dulux Ambiance brand through a holistic campaign, across TV and print.

To whomever did the media buying for this one: Ad Nut commends you for your retargeting (read: stalking) skills.

As for the creative itself, Ad Nut also now understands: Paint is the new shampoo.

 

 

Related Articles

Just Published

4 hours ago

Creative Minds: Ariel Chen takes the 'road of no ...

We get to know the group creative director at BBDO Shanghai through her answers to 11 questions. Learn about how she got into advertising, why she ascribes to the 'Underachiever's Manifesto', and the secret talent that helps her stay happy.

4 hours ago

LG Signature takes inspiration from Sydney Dance ...

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.

7 hours ago

Spikes Asia announces 2022 jury presidents

Fourteen industry leaders from across APAC, evenly split male-female, will help set the region’s benchmark in creative excellence and effectiveness.

7 hours ago

Campaign Creation Stories: How Pocari Sweat and ...

Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside story of its creation directly from the brand and agency.