Ad Nut
Nov 17, 2015

Dulux wants you to personalise your world (well, walls)

From Singapore: ‘Dulux Ambiance - Personalise your world’ by Dentsu Singapore for AkzoNobel

Dulux wants you to personalise your world (well, walls)

For weeks, Ad Nut couldn’t understand it. Why was this beautiful lady draped in gorgeous clothes that matched her walls stalking one so insignificant on YouTube?

With no option to skip, Ad Nut could only watch, mesmerised, by pretty colours that morphed into clothes then paint and back again accompanied by a catchy head-bopping beat.

Then an email arrived and Ad Nut finally understood. AkzoNobel had launched a new campaign with Dentsu Singapore for Dulux Ambiance in Asia.

For the curious, it’s a range of premium interior and "special effects paints" that will be introduced in several markets in South and Southeast Asia.

The agency won the account a few months back and is now making the partnership official. Dentsu’s scope of work includes launching the Dulux Ambiance brand through a holistic campaign, across TV and print.

To whomever did the media buying for this one: Ad Nut commends you for your retargeting (read: stalking) skills.

As for the creative itself, Ad Nut also now understands: Paint is the new shampoo.



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