Benjamin Li
Oct 31, 2013

Creative agencies await pitch result for AB InBev's Sedrin Beer

CHINA - AB InBev has held a creative pitch for its Sedrin Beer brand in China, in which incumbent agency JWT, plus The Gate, Y&R and Bravo participated.

Creative agencies await pitch result for AB InBev's Sedrin Beer

R3 is the consultant monitoring the pitch, and the decision is expected in three weeks.

Campaign Asia-Pacific reported in September that Starcom won the AB InBev media planning and buying duties in China after a recent review that included the incumbent agency MediaCom.

Related Articles

Just Published

1 day ago

Paradise City's new campaign seeks to redefine ...

Simultaneously launching a popular, luxury Korean resort in two culturally diverse markets and different target audiences was a creative challenge for Dentsu. The end result does not disappoint.

1 day ago

L'Oreal appoints new chief digital & marketing ...

CDMO for UK and Ireland, Lex Bradshaw-Zanger replaces outgoing Shelly Chiang in the new role.

1 day ago

Advertisers in APAC increased digital ad spend in 2022

TOP OF THE CHARTS: Nielsen Ad Intel shows a big jump in ad spending in highly competitive markets.

2 days ago

S4 sees growth slow in 2023 after losing key ...

Martin Sorrell says the company continues to have a 'significant relationship' with Mondelez.