CHINA - AB InBev has held a creative pitch for its Sedrin Beer brand in China, in which incumbent agency JWT, plus The Gate, Y&R and Bravo participated.
R3 is the consultant monitoring the pitch, and the decision is expected in three weeks.
Campaign Asia-Pacific reported in September that Starcom won the AB InBev media planning and buying duties in China after a recent review that included the incumbent agency MediaCom.
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The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.
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Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.
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