Benjamin Li
Oct 31, 2013

Creative agencies await pitch result for AB InBev's Sedrin Beer

CHINA - AB InBev has held a creative pitch for its Sedrin Beer brand in China, in which incumbent agency JWT, plus The Gate, Y&R and Bravo participated.

Creative agencies await pitch result for AB InBev's Sedrin Beer

R3 is the consultant monitoring the pitch, and the decision is expected in three weeks.

Campaign Asia-Pacific reported in September that Starcom won the AB InBev media planning and buying duties in China after a recent review that included the incumbent agency MediaCom.

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