Publisher Citta Bella Malaysia took the decision in the light of encouraging retail and ad sales for the Citta Bella edition carrying the supplement, doubling the frequency of BellaBride to twice a year and significantly boosting its size from 20 to 200 pages.
The title, which aims to mirror Citta Bella's contemporary, trendy and informative style, is aiming for a circulation of around 30,000, targeting couples up to 40 years' old in cities. Its closest rival will be My Wedding, another Chinese-language title.
Citta Bella expects ad revenue for BellaBride to come from the jewellery, hotel, bridal house, cosmetics, liquor and designer gown categories. Its cover price is expected to be RM15 (US$3.95), while the cost of a full page colour ad is estimated at RM4,000.
