Jun 5, 2009

Budweiser | King of Beers | Vietnam

Budweiser is positioning itself as the king of beers in Vietnam.

Budweiser | King of Beers | Vietnam
The brew apparently forms the perfect marriage with seafood. Print work will feature in premium print titles and selected seafood restaurants.

“We wanted to break the mold and have some fun - we’re giving the fish, who made the ultimate sacrifice, a voice - and they demand the King of Beers for their last meal,” said Brenden Arnold, managing director of creative agency CREAM.





Credits:

Project King of Beers
Client AB InBev Budweiser Vietnam
Creative agency CREAM
Art director Khuong Trung Nguyen
Copywriter Tuan Vu
Exposure Print

Related Articles

Just Published

22 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

23 hours ago

Agency Report Card 2024: VML

Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.

23 hours ago

'If it doesn’t entertain, don’t even enter': ...

Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.

1 day ago

Canva plugs MagicBrief into the creative feedback loop

By acquiring MagicBrief, Canva is blending AI-powered insights with real-time design iteration—turning creative guesswork into scalable, data-backed storytelling for enterprise teams.