Staff Reporters
Mar 9, 2017

Asia-Pacific YouTube Ads Leaderboard: February 2017

Asian Paints and U-Can lead a widely varied list, both in terms of brands and approaches.


Campaign Asia-Pacific presents the YouTube APAC Ads Leaderboard, a monthly list curated by Google.

Commentary from Google:

This month’s leaderboard features ads from a wide range of industries and products including paint, cars, electronics, beauty products, toys, drinks, and a bank. It’s fascinating to see the different approaches each has taken, from a ~35-second fast and furious TV-style ad from Asian Paints, to U-Can’s touching tale of a father and son living together.

1. Asian Paints (IN) Asian Paints Ultima Protek - Raag Malhar

2. ユーキャン CMギャラリー (JP), [One Month] パパと息子の1ヶ月のふたり暮らし

3. Ichitanindo (ID), Ichitan Yen Yen TVC

4. バンダイ公式チャンネル (JP), 宇宙戦隊キュウレンジャー 変身講座』 第1話「シシレッド&カメレオングリーン編

5. ICICIdirect (IN), All you need to do is to take a pledge to invest wisely

6. TRESemme' Thailand (TH), #ทีมลูกเกด vs #ทีมไม่ดีด งานนี้ใครจะชนะ

7. toyotajpchannel (JP), 【C-HR】CROSSOVER THE WORLD #2 ストⅡ篇,

8. Galaxy Mobile Japan (JP), Galaxy S7 edge : 「どんな君も、逃さない。再会」篇(フルバージョン)

9. SK telecom (KR), [SK텔레콤] T월드 다녀오겠습니다 - 여자친구편

10. Airtel India (IN), 7.25% Flat Interest | Airtel Payments Bank

About: The YouTube Ads Leaderboards showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion. 

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