Staff Writer
Dec 14, 2018

AccorHotels seals partnership with Tennis Australia

The hotel group wants to capitalise on the Serena Williams effect at the Australian Open.

AccorHotels seals partnership with Tennis Australia

AccorHotels – the biggest hotel group in Australia – has inked a three-year partnership with Tennis Australia as the exclusive accommodation partner during the annual Australian Open. They also managed to snag tennis champion Serena Williams as their official ambassador over the period of the Grand Slam event.

The multi-million-dollar deal means that the group will have access to tickets for VIPs, media and LeClub AccorHotels loyalty members for the event, as well as the chance to provide behind-the-scenes tours, trophy appearances at the Sofitel Melbourne on Collins, speaking engagements with former players and brand activations. They will also invest in a multi-platform advertising campaign leading up to the tournament.

AccorHotels is the largest hotel operator in Australia, with 339 hotels across the country, including over 60 in Victoria alone. Meanwhile, the Australian Open clocks in over a billion viewers on TV and 750,000 spectators who walk through the stadium gates each year.

Source:
CEI

Related Articles

Just Published

2 hours ago

Singapore's Bigo Technology awaits clarity after ...

Livestreaming social video app 'Bigo Live' is being removed from India's Google Play and App Store.

2 hours ago

If we're to make Sorrell eat his words, the PR ...

The furious response from PRs to Sir Martin Sorrell’s comments, branding PR as ‘press releases’, ‘gin-soaked lunches’, ‘analogue’ and not fit for his growing empire, is understandable.

2 hours ago

CMOs basking in potentially misplaced optimism, ...

Survey found three-quarters of CMOs are expecting negative impact of pandemic to be short-lived.

2 hours ago

Unilever renames Fair & Lovely as 'Glow & Lovely'

Move follows the company's efforts to be more inclusive