AccorHotels – the biggest hotel group in Australia – has inked a three-year partnership with Tennis Australia as the exclusive accommodation partner during the annual Australian Open. They also managed to snag tennis champion Serena Williams as their official ambassador over the period of the Grand Slam event.
The multi-million-dollar deal means that the group will have access to tickets for VIPs, media and LeClub AccorHotels loyalty members for the event, as well as the chance to provide behind-the-scenes tours, trophy appearances at the Sofitel Melbourne on Collins, speaking engagements with former players and brand activations. They will also invest in a multi-platform advertising campaign leading up to the tournament.
AccorHotels is the largest hotel operator in Australia, with 339 hotels across the country, including over 60 in Victoria alone. Meanwhile, the Australian Open clocks in over a billion viewers on TV and 750,000 spectators who walk through the stadium gates each year.