Staff Writer
Dec 14, 2018

AccorHotels seals partnership with Tennis Australia

The hotel group wants to capitalise on the Serena Williams effect at the Australian Open.

AccorHotels seals partnership with Tennis Australia

AccorHotels – the biggest hotel group in Australia – has inked a three-year partnership with Tennis Australia as the exclusive accommodation partner during the annual Australian Open. They also managed to snag tennis champion Serena Williams as their official ambassador over the period of the Grand Slam event.

The multi-million-dollar deal means that the group will have access to tickets for VIPs, media and LeClub AccorHotels loyalty members for the event, as well as the chance to provide behind-the-scenes tours, trophy appearances at the Sofitel Melbourne on Collins, speaking engagements with former players and brand activations. They will also invest in a multi-platform advertising campaign leading up to the tournament.

AccorHotels is the largest hotel operator in Australia, with 339 hotels across the country, including over 60 in Victoria alone. Meanwhile, the Australian Open clocks in over a billion viewers on TV and 750,000 spectators who walk through the stadium gates each year.

Source:
CEI

Related Articles

Just Published

8 hours ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

8 hours ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

8 hours ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

9 hours ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.