Kari Wendel Xinling Yap
Oct 11, 2018

5 ways to pull off a killer SMM program

Putting an SMM program in place does not have to be an onerous or daunting task. Here's how to do it effectively.

According to our latest figures, 54% of companies have benefited from Strategic Meetings Management SMM for several years now. But apart from being an acronym you don’t want to get wrong, what is it exactly

A management model that began in the mid-90s, SMM combines strategy, operations, and business intelligence to enable clients to manage their meetings and events program across their enterprise, resulting in a consistent attendee experience, measurable business objectives and consistent savings....

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