According to our latest figures, 54% of companies have benefited from Strategic Meetings Management SMM for several years now. But apart from being an acronym you don’t want to get wrong, what is it exactly
A management model that began in the mid-90s, SMM combines strategy, operations, and business intelligence to enable clients to manage their meetings and events program across their enterprise, resulting in a consistent attendee experience, measurable business objectives and consistent savings....
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