Staff Reporters
Sep 26, 2018

2018 Tangrams winners revealed

The Tangrams were presented in a ceremony that just concluded at Spikes Asia 2018.

2018 Tangrams winners revealed

CHE Proximity Melbourne won 22 awards, and various Mindshare offices walked away with 23 trophies tonight as the Tangrams awards for Asia-Pacific effectiveness and strategy were handed out at the conclusion of day one of Spikes Asia 2018.

In addition, Mindshare was named the Network of the Year, PHD New Zealand won Agency of the Year in Media Strategy, and CHE Proximity Australia was named Agency of the Year in the Effectiveness and Digital Strategy streams.

In all, the juries bestowed 92 Tangrams—three platinums, 33 golds, 28 silvers and 28 bronzes—from the shortlist of 167. The Effectiveness stream yielded 29 awards, followed by Media Strategy (24), Digital Strategy (21), Data & Analytics (10) and e-Commerce (8).

Other big winners on the night included PHD agencies, with 10 awards (seven of them from New Zealand), MediaCom with a total of seven and The Womb Mumbai with four awards.

On a country basis, Australia led with 28 nods, followed closely by China (25) and then India (9), Hong Kong (8) and New Zealand (7).

PLATINUM WINNERS

In each stream, the jury can elect to give one gold winner a platinum award. The three platinum winners this year were:

Data & Analytics: CHE Proximity Melbourne, 'The Billion Point Giveaway' 
This campaign for Velocity Frequent Flier won a total of nine awards on the night: five golds, two silvers and two bronzes—although only one of these (a gold) came in the Data & Analytics stream.

Effectiveness: The Womb India, 'Let’s make viral products instead!'
This entry for Saregama India earned three golds in the Effectiveness stream.

Media Strategy: Mindshare Australia, 'The Prison Rat That Stole No. 1'
This work for Foxtel won two golds and a silver in the Media Strategy stream.

GOLD, SILVER AND BRONZE WINNERS

A complete list of the gold, sIlver and bronze winners follows:

Stream/Category Award Title Entrant Company Country
Data & Analytics
Data Storytelling Gold The Billion Point Giveaway CHE Proximity Melbourne Australia
Silver Rexona's Data-driven Drama, Resolves a Social Stench PHD Hong Kong Hong Kong
Innovative Use of Data Technology Silver HKJC Striding On With A.I Image Recognition PHD Hong Kong Hong Kong
Multiple Data Sourcing / Merging Gold The Hearing Test in Disguise CHE Proximity Melbourne Australia
Silver Closing the online-to-offline data loop for Shell Fuels MediaCom Malaysia
Bronze Rexona's Data-driven Drama, Resolves a Social Stench PHD Hong Kong Hong Kong
Response / Real Time Data Silver Crushing the biggest shopping day on the planet Mindshare China China
Silver The Flixonase Allergy Monitor MediaCom China
Bronze How KFC used data to double down McGoliath Reprise Malaysia
Digital Strategy
Charities, Public Health & Safety and Public Awareness Messages Bronze #PowerlessQueen WATConsult Mumbai India
Digital Innovation Bronze Genesis: Reading more than the weather PHD New Zealand New Zealand
Digitally Integrated Campaign Silver The Billion Point Giveaway CHE Proximity Melbourne Australia
Silver The Hearing Test in Disguise CHE Proximity Melbourne Australia
Bronze Crushing the biggest shopping day on the planet Mindshare Shanghai China
Bronze Power to the Queens Mindshare Shanghai China
Food Products Silver Turning KFC into gamers' playground Mindshare Shanghai China
Lifestyle Gold The Billion Point Giveaway CHE Proximity Melbourne Australia
Mobile (incl. Apps) Silver The Flixonase Allergy Monitor MediaCom Shanghai China
Silver Turning KFC into gamers' playground Mindshare Shanghai China
Bronze HBO's Suicide Squad On WhatsApp FoxyMoron Media Solutions Mumbai India
Online Content (excl. Video Content) Silver Hong Kong Tourism Board - My Hong Kong Buddy DDB Group Hong Kong Hong Kong
Other Consumer Products (Incl. Durable Goods) Gold Crushing the biggest shopping day on the planet Mindshare Shanghai China
Other Digital Solutions Bronze Rhythm of Love Wall ADK Taiwan Taiwan
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries Gold The Hearing Test in Disguise CHE Proximity Melbourne Australia
Publications & Media Bronze Helping Newshub Win the Election PHD New Zealand New Zealand
Video Gold The Hearing Test in Disguise CHE Proximity Melbourne Australia
Silver The Billion Point Giveaway CHE Proximity Melbourne Australia
Bronze The Taste That Grabs You FoxyMoron Media Solutions Mumbai India
Website & Microsites Gold The Hearing Test in Disguise CHE Proximity Melbourne Australia
Bronze #PowerlessQueen WATConsult Mumbai India
e-Commerce
Data Silver Crushing the biggest shopping day on the planet Mindshare China China
Finance Silver Disrupting Traditional Loan with Online Loan Mindshare Hong Kong Hong Kong
Innovation Gold Crushing the biggest shopping day on the planet Mindshare China China
Mobile & Apps Gold T STAR APP Taiwan Star Telecom Co.,LTD Taiwan
Pharmaceuticals, Health & Beauty Silver M.A.C. Art of The Lip Possible Shanghai China
Retail Gold Crushing the biggest shopping day on the planet Mindshare China China
Telecommunications Gold T Star Digitalization Solution – A Game Changer Taiwan Star Telecom Co.,LTD Taiwan
User Experience Gold M.A.C. Art of The Lip Possible Shanghai China
Effectiveness
Branded Content Gold The Hearing Test In Disguise CHE Proximity Melbourne Australia
Charities, Public Health & Safety and Public Awareness Messages Gold #MyRealCareerLine J. Walter Thompson Hong Kong Hong Kong
Financial Services, Commercial Public Services, Business Products & Services Gold Inconvenience Stores – Turning an everyday errand, into another reason to ride. CHE Proximity Melbourne Australia
Silver Tap Your Town McCann Sydney Australia
Food Products Gold Snickers Air MediaCom Shanghai China
Silver Turning KFC into gamers' playground Mindshare Shanghai China
Bronze Gift of Strength MediaCorp Pte Ltd Singapore
Innovative Use of Media Gold The Billion Point Giveaway CHE Proximity Melbourne Australia
Insights / Strategic Thinking Gold Let’s make viral products instead! The Womb Mumbai India
Gold Touch Of Care Procter & Gamble Singapore Singapore
Silver Inconvenience Stores – Turning an everyday errand, into another reason to ride. CHE Proximity Melbourne Australia
Silver The Hearing Test in Disguise CHE Proximity Melbourne Australia
Bronze #MyRealCareerLine J. Walter Thompson Hong Kong Hong Kong
Integrated Marketing Campaign Gold The Billion Point Giveaway CHE Proximity Melbourne Australia
Bronze Inconvenience Stores – Turning an everyday errand, into another reason to ride. CHE Proximity Melbourne Australia
Lifestyle Gold The Billion Point Giveaway CHE Proximity Melbourne Australia
Marketing Campaign for National Brand Development Gold Let’s make viral products instead! The Womb Mumbai India
Silver Touch Of Care Procter & Gamble Singapore Singapore
Non-Alcoholic Beverages Bronze Share a Coke, Share a Code McCann- Erickson Guangming Ltd. China
Other Consumer Products (Incl. Durable Goods) Gold Crushing the biggest shopping day on the planet Mindshare Shanghai China
Gold Let’s make viral products instead! The Womb Mumbai India
Bronze Biti's Reinventing the story of Vietnamese origin legend Redder Advertising Vietnam
Small Budget Marketing Campaign Silver The Lens to Her World UM Hong Kong Hong Kong
Bronze Bench demonstrates the power of winning brand engagement TBWA\Santiago Mangada Puno Philippines
Bronze Turning KFC into gamers' playground Mindshare Shanghai China
Bronze Valentine's Joy for the Heartbroken McCann Worldgroup Philippines Philippines
Sponsorship & Event Marketing Silver Snickers Air MediaCom Shanghai China
Sustained Success Bronze Tough is not Enough GTB Melbourne Australia
Media Strategy
Alcoholic Beverages & Tobacco Silver DB: Beer Bottle Sand PHD New Zealand New Zealand
Branded Content Gold The Hearing Test in Disguise CHE Proximity Melbourne Australia
Bronze The Billion Point Giveaway CHE Proximity Melbourne Australia
Charities, Public Health & Safety and Public Awareness Messages Bronze Rhythm of Love Wall ADK Taiwan Taiwan
Digital Media Bronze Turning KFC into gamers' playground Mindshare Shanghai China
Financial Services, Commercial Public Services, Business Products & Services Bronze Skinny: The best 'Freekend' Christmas ever! PHD New Zealand New Zealand
Integrated Use of Media Gold Huggies defies Cultural Tide with an embrace Mindshare Ho Chi Minh Vietnam
Gold Skinny: The best 'Freekend' Christmas ever! PHD New Zealand New Zealand
Silver DB: Beer Bottle Sand PHD New Zealand New Zealand
Lifestyle Bronze The Billion Point Giveaway CHE Proximity Melbourne Australia
Media Innovation Silver The Prison Rat That Stole No. 1 Mindshare Sydney Australia
Bronze Rhythm of Love Wall ADK Taiwan Taiwan
Media Strategy for National Brand Development Silver DB: Beer Bottle Sand PHD New Zealand New Zealand
Mobile Gold The Flixonase Allergy Monitor MediaCom Shanghai China
Silver Turning KFC into gamers' playground Mindshare Shanghai China
Bronze Crushing the biggest shopping day on the planet Mindshare Shanghai China
Other Consumer Products (Incl. Durable Goods) Bronze Crushing the biggest shopping day on the planet Mindshare Shanghai China
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries Gold The Flixonase Allergy Monitor MediaCom Shanghai China
Gold The Hearing Test in Disguise CHE Proximity Melbourne Australia
Publications & Media Gold Nayi Soch (New Thinking) Mindshare Mumbai India
Gold The Prison Rat That Stole No. 1 Mindshare Sydney Australia
Social Gold The Prison Rat That Stole No. 1 Mindshare Sydney Australia
Sponsorship & Event Marketing Gold Sangobion Bloody Concert Ace Saatchi & Saatchi Makati City Philippines

 

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