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Calitravelog Southeast Asia Anchor Campaign

The PUMA #CaliTravelog was one of PUMA Southeast Asia’s biggest marketing campaigns of the year. The six-month-long campaign was developed to promote the relaunch of the iconic ‘80s sneakers, the PUMA Cali across Malaysia, Singapore and Indonesia. The market relaunch campaign took a multi-channeled approach utilising a variety of online and offline platforms to successfully reintroduce the classic sneakers to the modern audience.

Nov 27, 2020

Rewardz – B2B SEO for UAE

Increase Online Traffic to Website to gain more Conversions
To increase online traffic for their website targeting UAE as a region and achieve good rankings for digital rewards marketplace of local incentives covering dining, shopping, travel, wellness and experiences which can be customised to customer’s needs. Niche market.

Tags: Rewardz | Online |

Jun 08, 2020

Misty Daydream - B2B and B2C eCommerce SEO Campaign

Tags: Misty Daydream | Online | Singapore |

Jun 08, 2020

Cellini – SEO and PPC Campaign (Cellini – SEO and PPC Campaign Case Study)

Jun 08, 2020

SEO, Google/ Bing SEM, Google GDN, Landing Page

Client – John Hu Migration Consulting would like to drive a long run always on lead generation campaign via search, social and display channels Objective:
Client is well known in the migration industry. However, in this digital age, there is lack of brand awareness in digital media channels. In fact, the migration industry needs tons of leads to expand the potential consumer pool. For the consumer pool, targeted audiences have to be well educated and willing to spend on high value products. Expanding the potential consumer pool based on the current targeting pool able to drive lookalike and similar audience. It aims to enlarge the targeting pool so that it reaches new people who are likely to be interested in client’s services.

Tags: John Hu Migration Consulting | Social | Online | Hong Kong |

Jun 04, 2020

Orange Days

The KTM 200 Duke, while metro cities accepted this KTM’s product with open arms, KTM’s long-term success needed the acceptance of customers from smaller towns and tier 2/3 cities in India. The brand needed a lot of groundwork to educate, inform and build awareness and excitement for the products. Thus, Program Orange Days and Orange rides Country wide, a platform for KTM owners to gather and meet fellow owners and enthusiasts. KTM through such events also allowed bike owners to appreciate the ample thrills that a KTM bike can provide on a race track. The Orange days were conducted in every major city and kept on growing in scale. Objective - Build awareness through media let event showcasing the performance and innovation of KTM motorcycle

Mar 11, 2020

Aditya Birla Fashion Retail-Record Breaking Fashion

Pantaloons is India’s largest big box fashion retailer, and one of the fastest growing lifestyle apparel destinations in India, with over 243 stores spread across 120 towns and cities. Objective
To help the retail business grow in an increasingly competitive marketplace, we were tasked with leveraging events that highlighted the new brand narrative and connected with consumers across India’s diverse regions. Audience insight:
India connects through cultural celebrations
Fashion is most successful when it makes people feel special, and that sense of celebration is valuable in crafting an engaging brand narrative. Festivals presented the perfect medium for Pantaloons to engage with consumers, distinguish the brand, and have some colourful fun. Strategy development: The agency devised a focused communications strategy that put Pantaloons at the heart of popular local festivals throughout India. Identified k...

Mar 11, 2020

Ariel – Sons #ShareTheLoad (Ariel - Sons #ShareTheLoad)

Third leg of the movement- Share The Load. Ariel brand believes in the progress and empowerment of women, because women are the backbone of our society. #ShareTheLoad is not a campaign, it’s a movement to bring a change in the society. SONS #SHARE THE LOAD – 2019
This year, Ariel wanted to focus on another root cause of this prejudice, on Raising the children. Within the same progressive households, there is often a difference in the way our sons and daughters are being raised.

Mar 11, 2020

All Things Happy with California Pistachios

Time to Get Strategic About Making People Happy – Both Client and Consumer
Ketchum was tasked with developing an integrated PR campaign to build upon the excitement of California Pistachios as the “happy nut” in China, and their brand, Wonderful Pistachios, as the “poster boy” for California Pistachios in China. Wonderful Pistachios was seeking a comprehensive brand campaign that would:

fully leverage the power of experiential marketing across different scenarios
appeal to diverse segments of the brand’s target audiences
subtly drive consistent brand messaging
influence consumer behavior directly

Time to Nail The Brief
The below describes a strategic approach that was successfully integrated and coordinated across all marketing channels in China including paid media (pre-movie commercial), earned media (PR and online influencer outreach) and ...

Feb 13, 2020

Winning the Trust of 3.7 Million Microfinance Customers

Ujjivan Small Finance Bank (Ujjivan SFB) started its operations as a Small Finance Bank in February 2017. Prior to which it had functioned as a microfinance company and was ranked among India’s top three microfinance operations, with 450 branches in 24 states and a clientele of 3.71 million people who did not have easy access to formal credit. In 2015, when Ujjivan SFB got a license to convert itself to a Small Finance Bank (SFB), it had to convince its existing microfinance customers, most of them at the bottom of the socio-economic pyramid, to trust its new small finance bank operation, equipped with biometric ATMs that collected deposits and doled out money at the touch of a finger.

Feb 11, 2020

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New Search

Calitravelog Southeast Asia Anchor Campaign

Rewardz – B2B SEO for UAE

Misty Daydream - B2B and B2C eCommerce SEO Campaign

Cellini – SEO and PPC Campaign (Cellini – SEO and PPC Campaign Case Study)

SEO, Google/ Bing SEM, Google GDN, Landing Page

Orange Days

Aditya Birla Fashion Retail-Record Breaking Fashion

Ariel – Sons #ShareTheLoad (Ariel - Sons #ShareTheLoad)

All Things Happy with California Pistachios

Winning the Trust of 3.7 Million Microfinance Customers

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