Blanc Des Vosges has been making some of the highest quality bed linen on the market for over 170 years. With this expertise, they keenly understand the importance of both tradition and modernity when it comes to producing quality products that stand the test of time. Understanding that a huge proportion of the market has gone online in recent years, Blanc Des Vosges wanted to increase the number sales they make through their eCommerce website.

Unfortunately, brand awareness was quite low in the online space. This, along with the fact that their products are priced higher than industry standard, made organic traffic initially very limited. This was something that would need justifying before we start to drive more traffic.