From Now to Next: Achieving >66,000 Global Attendance at First Virtual 2021 Asian Financial Forum

Asia-Pacific’s premier financial industry forum is the 2021 Asian Financial Forum (AFF21) (18-19 January 2021). Ruder Finn Asia was appointed as a digital communications consultancy to AFF21 in September 2020.

Planning & Execution

Ruder Finn and AFF21 secured the participation of >66,000 attendees from >80 nations and regions, placing the Forum and Hong Kong at the center of the global economic landscape conversation. AFF21 shared conversations with >160 influential policymakers, financial experts, investors, business leaders and economists.

Effectiveness / Results

The Ruder Finn Asia digital campaign delivered organic and paid, multimedia and trilingual content themed around “Reshaping the World’s Economic Landscape”. The campaign achieved a record >36 million impressions, a reach of >4 million and engagement of >1.6 million across all platforms in six months. The campaign also delivered >61% increase in followers on LinkedIn and Twitter and AFF’s owned channels continue to see positive growth since the conclusion of the AFF21.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team