Planning & Execution
We developed and created key visuals, copy, events, influencer and special kits around the concept, “Wiiings that shine with happiness,” which we also proposed. Four events were held simultaneously in Sapporo, Shibuya, Umeda, and Hakata, with the main event in Osaka featuring a live performance by popular illustrator Chalk Boy. We also were in charge of the follow & retweet campaign, and the creation and production of an original coaster game to be promoted and sold separately on Amazon.
Effectiveness / Results
This was
“Red Bull's most successful follow & retweet campaign”