Ad Nut has green fingers and loves a good gardening tip. While a clever hack might just be useful for humans, for us woodland creatures it can mean the difference between life and death.
So, naturally, Ad Nut was glued to the screen when Seasol, Australia’s seaweed plant tonic, released a ten-part documentary series unveiling the tips, tricks, and quirky wisdom older gardeners have kept buried for decades.
Called 'Dirty Old Secrets', the binge-worthy shorts cover quirky topics from “getting your citrus together” to “garden in God mode”, all delivered with humour and heart, voiced by hip hop artist L Fresh the Lion.
In the first episode, we meet Carolyn, whose citrus “brings all the boys to the yard”, though she locks the gate to keep them out. Her secret? Letting citrus soak up 6-8 hours of sun daily, because “citrus are the opposite of English backpackers, they can never have too much sun.”
The series delivers essential gardening wisdom wrapped in laughs, reinvigorating what could otherwise be a sleep-inducing subject, especially for a surge of younger Australians discovering gardening’s joys.
As Gavin Chimes, chief creative officer at Howatson+Company, puts it: “When your most loyal consumers are ageing, you have two options: fade away with them or create new relevance. Dirty Old Secrets takes what quietly happens in the best backyards and makes it loud, bold, and impossible to miss.”
Ten episodes might seem like a lot for today's distracted youth, but Ad Nut was hooked throughout, though one episode on growing the best cashews wouldn’t go amiss.
Credits
Brand: Seasol
Group Capability Director Brand and Digital, DuluxGroup: Antoinette Tyrell
Head of Marketing: Greg Matheson
Brand Manager: Taryn Splatt
Assistant Marketing Manager: Sue Edwards
Marketing Communications Specialist: Jade Bravery
Agency: Howatson+Company
Group Managing Director: Renee Hyde
Client Partner: Sophie Sykes
Business Director: Sophie Grierson
Chief Strategy Officer: Dom Hickey
Executive Planning Director: Georgia Pritchard
Senior Planner: Jade Hickey
Chief Creative Officer: Gavin Chimes
Executive Creative Director: Jeremy Hogg
Creative Director: Simon Friedlander
Senior Copywriter: Katy Hulton
Senior Art Director: Elly Pipiciello
Chief Design Officer: Ellena Mills
Design Director: Trent Michael
Designer: Harry Chambers, Gabriella Dudman, Henry Leng, Jason Nguyen
Group Head of Digital: Anna Boucaut
Digital Producer: Grace Bruty
Senior Experience Designer: Chloe Schumacher
Studio Lead: Simon Merrifield
Finished Artist: Patrick Rivera
Head of Production: Holly Alexander
Senior Producer: Caitlin Perz
Videographer (social): Mark Broome
Photographer: Marta Bacardi
Head of Post Production: King Yong
Editor (social): Mark Broome
Head of PR: Ben Handberg
PR Senior Account Director: Michael Rossiter
PR Senior Account Executive: Grace Powers
Vocalist: Simon Friedlander
Senior Lead - Sound & Music: Shane Vancuylenberg
Production Company: Good Oil
Director: Connor Pritchard
Executive Producer: Juliet Bishop
Producer: Ellie Craven
DoP: Deven Narsai
Production Design: Imogen Walsh
Art Director: Ed Whitfield
Media Agency: Team Inspire, IPG Mediabrands
Group Business Director: Mark Dawson
Client Director: Tase Jaycobs Stefkov
National Head of Strategy: Ali Coysh
Strategy & Comms Design Director: Lauren Corner
 Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'. |
