world cup
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Aug 18, 2023
Tourism Australia congratulates England in Women’s World Cup ad
The ad follows England’s victory against Australia in the semi-final of the Fifa Women’s World Cup.
Jul 28, 2023
Hyundai taps history to celebrate women's football during World Cup
The campaign by Jung von Matt Sports looks at the roots of organised women's football and is backed by World Cup on-site activations.
May 16, 2023
When it comes to marketing the women's World Cup, do we have to be so serious?
Can't we just play?
Dec 20, 2022
Reflecting on Qatar: How did brands navigate the most controversial World Cup ever?
Now that the final whistle's been blown, a quick look back on this year's tournament.
Dec 16, 2022
How Meituan's PR lead uses communications to cultivate sentiment
Meituan’s senior PR director speaks to Campaign about how he balances big data and social-media sentiment to form a brand communications strategy during a time of change for the brand.
Dec 14, 2022
Vivo, Wanda and other Chinese brands score big at FIFA World Cup Qatar 2022
To make the most of this heightened interest, Chinese social media platforms are doubling down on their World Cup content.
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