volvo trucks
Jun 26, 2014
Beyond Van Damme's 'Epic Split': Volvo Trucks' APAC strategy
Even Jean-Claude van Damme's 'Epic Split' can only take a brand so far. Here's a look at how Volvo Trucks, the brand responsible for that Cannes-winning viral video, has been working to build relevance and sales among customers in key Asia-Pacific markets.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
