Ete Davies was formerly chief operating officer for EMEA at Dentsu Creative before stepping into the role of executive vice president.

All shortlisted work now heads into the final judging for APAC’s top creative honours.

Spikes Asia returns this week with the region’s sharpest creative work battling it out across 25 categories. Campaign Asia’s editors pick the shortlisted ideas most likely to take home the trophies.

Created by The Shout Group, the film draws from educator Siti Rahayu Baharin’s work providing education and safe spaces for marginalised children in Kuala Lumpur.

China has proved drone advertising can scale, with thousands of drones forming logos and animations in the sky. But as the format spreads, marketers must decide whether aerial spectacle belongs in the regular media mix or remain a costly stunt.

A growing chorus of industry leaders, from Cindy Gallop to Jo Juber, call out the performative allyship around International Women’s Day and demand real change.

Campaign met with global CEO Tyler Turnbull, global CCO Andrés Ordóñez, and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic.

Too many people plan their exit from advertising by 40, convinced experience has an expiry date—an outdated bias, one agency founder says it's time to dismantle.

The world doesn't need more people racing toward an AI future without stopping to ask what kind of future it actually is.

In China, factories and feedback move together to create a level of market agility the rest of the world is still chasing.

CASE STUDY: Widely used but seen as a booking utility, RedBus built a food travel map to influence travel planning earlier and lift organic installs.