unified id 20
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Jul 13, 2022
Disney and Amazon sign up for Unified ID 2.0
Developed by The Trade Desk, the open-source framework is aimed at creating interoperability and improving privacy for the two brands.
Jul 7, 2021
The Trade Desk incorporates identity and first-party data into Solimar trading platform
The adtech giant's trading platform adds customer-data management capabilities in its biggest upgrade to date.
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May 11, 2021
Breaking down the post-cookie solutions: Unified ID 2.0
There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.
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