toothpaste
Mindshare and GSK help to brush up on oral health in India
New Sensodyne campaign makes use of Google Assistant to help consumers better protect their teeth.
CASE STUDY: How Colgate-Palmolive won Myanmar’s first ever Cannes Lion
Colgate Palmolive’s ‘Education for Packaging’ campaign, conceived by Red Fuse Communications Hong Kong together with Y&R Yangon, has won Myanmar’s first-ever Cannes Lion awards.
Challenger toothpaste brand contends with Colgate, Crest and Darlie in China
"Even if life gives you a hundred reasons to cry, you should find one reason to smile," according to a tear-jerker line from a micromovie by local toothpaste brand Zhonghua (中华牙膏), which is trying to score points with younger consumers in the oral-hygiene category.
McCann Guangzhou creates TV campaign for Darlie Toothpaste
McCann Erickson Guangming Guangzhou has crafted a Christmas campaign for its client Darlie toothpaste, opting to talk about its freshness with a twist.
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