temu
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Is Temu too timid when it comes to PR?
As online marketplace Temu gears up for some serious spend on the upcoming Super Bowl, JX Tan, head of international PR at BGI Genomics, explores how the e-commerce disruptor could take a bigger bite from Amazon and the overall e-commerce pie if it ups its PR game.
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Made in China, sold by China: A practical guide to Chinese overseas retail platforms
Temu, Shein, TikTok Shop, AliExpress—the landscape of Chinese e-commerce retailers is far and wide. So, what differentiates them and where are they headed next?
Will 2024 in China be much the same as 2023?
Where companies could once rely on China to be the "engine room for growth" when it comes to regional revenues, recent economic pressures and consumer spend data are now indicating otherwise. Ian Whittaker opines.
Temu shopping adverts banned for sexualising a young girl and objectifying women
Chinese-owned online retailer Temu has had five adverts banned in the UK, one that was found to be ‘portraying a child in sexual way’.
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