tam adex report

Mar 6, 2024

Celebrity-endorsed ads continue to grow in India: TAM AdEx report

The latest TAM AdEx report reveals that Akshay Kumar maintains his position as the most visible celebrity in TV advertisements, with Amitabh Bachchan leading as the celebrity endorsing the highest number of brands

Sep 14, 2023

Music genre ad volumes on TV witnessed growth of 9% in Jan-Jun’23: TAM report

‘Food & Beverages’ emerged as the leading sector with a 26% share of ad volumes