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If the shoe (doesn’t) fit: why advertisers need to embrace the evolution of streaming
As the world of SVOD continues to innovate, how advertisers can best leverage this may seem daunting, but there is a key to thriving amidst the chaos – welcoming change.
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FAST on the rise in APAC: What advertisers should know
FAST (free ad-supported television) platforms offer a mix of scheduled programming and content that can be accessed on-demand. Campaign finds out how FAST is growing in APAC and how advertisers can tap into it.
Aggressive mobile pricing, content help Netflix dominate key SEA markets
Netflix remains the largest player across four markets with over 3.3 million subscribers, with Viu in second place with an estimated 2.2 million paying users, according to a Media Partners update.
iQiyi embraces programmatic to monetise international platform
Video platform eyes private-marketplace deals for its premium video content.
Price and payment flexibility crucial for OTT platforms in Asia
The diversity of Asia's payment landscape requires a tailored and flexible approach to subscriptions, and investment in local technology infrastructure.
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