sue unerman
Jan 28, 2024
'Manage your manager': How to communicate what you need from your boss
In an ideal world, your boss should prioritise your welfare, and the start of a new year should not be the reason to pile on the pressure, opines the author.
Dec 20, 2021
Enter, the fifth age of advertising
We are at the dawn of a new era. The age of dialogue is making way for the age of relevance.
Nov 2, 2021
Sometimes the old ideas really are the best
There are 48 ways to transform creativity. Here’s number three – use an old idea.
Jun 16, 2021
Are we mixing up magic and science (again)?
The industry's narrative around AI must not be allowed to drift into the magical, otherwise great harm could be done. We must, instead, guide AI ethically and responsibly, and design it to drive positive change
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