sportswear
Despite lockdowns, the China sports-fashion industry continues to diversify
SHANGHAI ZHAN PODCAST: China’s rise of both ‘athleisure’ and ‘athluxury’ in sports fashion is a direct result of the level of sports maturity and a greater appetite for higher quality, according to Lululemon China’s digital brand director, Gavin Lum.
Chinese sportswear brand Li-Ning courts controversy for 'offensive' clothing
The apparel-maker is rocked by accusations that items from its latest collection strongly resemble Japanese military outfits during WW2.
Adidas defends decision to tweet image of bare breasts
There appeared to be two schools of thought surrounding the campaign: Controversy around the blurring of nipples in the Instagram version of the ad as well as the use of bare breasts as 'titillation'.
The top 10 shoe brands in Asia-Pacific
While the top two brands across APAC won't surprise you, read this special report to find out how widely brand preference for shoes and sportswear varies from market to market across APAC—and why shoes are like cars for your feet.
Anta's ascent: The Chinese brand about to beat Adidas
Chinese sportswear brand Anta is on track to overtake adidas in market value. How did it manage to rival more renowned brands?
Asics kicks off $80 million global pitch
GLOBAL - Asics, the Japanese sportswear brand, is holding a review of its estimated US$80 million global advertising arrangements.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
