software
Japan can leave innovation to the rest of the world: Scott McNealy
Speaking at Ad:tech Tokyo, the Sun Microsystems co-founder had a sobering message for a country that still fails to give entrepreneurs the support they need.
The future of digital marketing: Fewer platforms
Marketers want to consolidate and automate. May the best platforms win.
Snap Mobile expands mobile advertising product suite
HONG KONG - Snap Mobile, the mobile advertising division of Pixel Media, has added new product offerings to its mobile ad suite.
InMobi launches lifetime-value platform, touts ability to track and target in-app behaviour
ASIA-PACIFIC - Mobile technology and ad-network provider InMobi has announced the beta launch of its Lifetime Value Platform, which it claims gives premium publishers and app developers the ability to segment and target app users according to their in-app behaviour in order to maximize revenue.
Saatchi & Saatchi to handle image revamp for software company Kingdee
GUANGZHOU - China's Kingdee Group has chosen Saatchi & Saatchi Guangzhou to revamp its brand concept and re-position its overall image.
Baidu launches software focused search platform in China
BEIJING – Chinese search giant Baidu has launched a search platform exclusively focusing on software news and developments in China due to officially debut on 2 September.
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