smart axiata

Jul 7, 2021

Mobile, social drive marketing in Cambodia in 2021

The pandemic has pushed Cambodians to patronise local brands and marketers to lean on KOLs to reach homebound audiences in a fast-emerging market.

Aug 23, 2019

Fast-changing Cambodia calls for an experimental attitude to marketing

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

Oct 18, 2013

Newly merged Smart Axiata launches brand campaign in Cambodia

PHNOM PENH – Smart Axiata, a mobile service provider in Cambodia, has launched a new thematic brand campaign.

Aug 20, 2013

Smart Axiata selects Cream as creative agency in Cambodia

PHNOM PENH - Smart Axiata, a Cambodian mobile telecommunications company, has handed its creative business to Cream Communications Group following a competitive pitch in July.